2014 Mobile News Recap & What to Expect in 2015
2014 was an exciting year for the mobile industry, and if we look at a quick 2014 mobile news recap we will find carrier price wars, wearable technology, numerous great deals, new smartphone vendors, and much more.
Below are just a few of the highlights as we go through a quick 2014 mobile news recap.
One of the first noteworthy events of the year was when John Legere, CEO of T-Mobile, crashed an AT&T party during the Consumer Electronics Show in Vegas and was quickly thrown out. The media buzz about this stunt led to his Uncarrier press conference, the first of eight events held during the year.
However, T-Mobile wasn’t the only one attempting to step up to the big boys. Sprint replaced Dan Hesse, their longtime CEO, with founder of Brightstar Marcelo Claure, who introduced a series of promotions and plans to win customers back.
With both T-Mobile and Sprint becoming more aggressive, larger carriers AT&T and Verizon Wireless had to respond.
2014 saw some massive mergers and deals, such as AT&T’s acquisition of DirecTV for $48.5 billion and Lenovo‘s acquisition of Motorola Mobility from Google for $2.69 billion. Smaller vendors such as India’s Micromax and China’s Xiaomi have both risen quickly due to their strategy of selling low-cost devices with good quality designs and decent specifications.
Wearable devices arrived on the market this year, thanks partly to the Android Wear platform from Google. Many big names such as Motorola, Samsung, and LG have all designed at least one smart watch, and Apple finally launched its long awaited design. At the moment, many consumers haven’t jumped on the wearable tech bandwagon, but I expect that will change during 2015.
Of course, no one knows exactly what will happen in 2015, but below are some industry predictions that are quite likely to happen.
More carrier price wars – T-Mobile and Sprint have both shown that they are happy to be aggressive when it comes to price wars. T-Mobile recently introduced a data rollover program, and Legere is already giving teasers about Uncarrier 9.0 in the coming year. Sprint is working on improving its network so that it can compete with the larger carriers, and is not afraid to drop prices or increase data to gain customers.
AT&T and Verizon have also shown that they aren’t intimidated by the smaller guys and will happily jump into the mix to retain customers. This could mean that more deals and incentives are on the way.
More mergers and acquisitions – As the industry evolves and the carrier price wars continue, many smaller, local service providers are likely to feel the squeeze, and many could disappear throughout the year. US Cellular, currently the fifth largest carrier, is an obvious candidate, but there are numerous smaller companies around the country. A merger or acquisition would allow the major carriers to increase their range and customer base.
Smartphone Shake Ups – Many are predicting a heated battle for the third largest smartphone manufacturer behind Apple and Samsung in 2015. Currently, China’s Xiaomi is the third largest vendor in the world, but Lenovo and LG are both expected to be strong rivals during the year.
These are only a few predictions of what we could expect during 2015; other predictions include more new devices from Blackberry, Windows Phone increasing its credibility, and various new calling technologies going mainstream.
No matter what happens, you can be assured 2015 is going to be a very exciting year.
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