Remember Handheld Video Cameras? So Does Kodak
Back in the day (this really lets others know your age!) before there were smartphones and teeny-tiny pocket sized devices, people used to take “home movies” and videos on handheld camcorders. Though these started out roughly the size of a small TV set, over the years, they were scaled down until they were small enough to fit in the palm of your hand. Sadly, once companies like Sony, Panasonic, and Kodak finally perfected the camcorder, in came smartphones and out came the dedicated digital video recorder.
However, Kodak is looking to bring their brand back and perhaps revive interest in the camcorder with a brand new product: the Super 8 camera. No, the Super 8 camera is not an altogether new invention, but with Kodak’s high-tech twist on an old favorite, the brand is hoping to rejuvenate interest in the camcorder.
The new, improved Super 8 camera has echoes of the 70s version, but is made for the millenial, digital world. There will be two Super 8 cameras for consumers to pick from, including a more sophisticated high-end version and a lower-end consumer version that will be more affordable. The company plans to announce their revival of the Super 8 at this year’s Consumer Electronics Show, held in Las Vegas, Nevada each year.
Let’s face it, Kodak hasn’t been around much since tech took over, but the brand wants buyers to know it’s not dead yet. Perhaps a resurgence in interest can help boost the brand, and bring back some feelings of nostalgia for older buyers, as well as novelty interest for new consumers who love all things tech. Though the new Super 8 is still a handheld video camera, there will be features incorporated that include updated tech to pique the interest of the more modern and savvy consumer.
Though consumers may appreciate the throwback device, it’s filmmakers, photographers, and visual storytellers who are really excited about the project. Nothing replaces film as a medium where making movies is concerned, and the camera should definitely be embraced by the film community.
Kodak is working with a noteworthy designer to bring the iconic camera back to life, Yves Behar. The slim, sleek camera will use film to take movies, but Kodak will offer buyers a deal where the company will produce footage in digital formats for free. Since electronics nostalgia is sweeping the country, and people everywhere are clamoring for record players, vintage game consoles, cassette decks, and Polaroid cameras, it’s a safe bet to say that the updated Super 8 will have a positive impact on buyers who love tech from the past and the present.
Though the company filed for bankruptcy a few years ago, we are hoping that Kodak makes a comeback, and maybe we can go back to a simpler, less digital time when photos were something we held in our hands, not stored on a digital hard drive.
Are you excited about the new Kodak Super 8 camera? Would you purchase it?