MWC 2016: LG to Unveil ‘X’ Smartphone Series
This year’s Mobile World Congress (MWC 2016) event is shaping up to be an incredibly busy one for South Korean electronics maker LG. last week, the company began to post teasers on social media for the ‘always on’ screen of the LG G5. Moreover, rumors have been heating up that the company is set to unveil the LG White Card, a universal payment card that will allow people to connect credit and debit cards along with store loyalty cards, making wallets just a little less cluttered.
While both of these announcements are sure to make a splash when festivities begin in Barcelona at the end of this week, that’s not the only thing that LG has up its sleeve. The company has now announced that it will be unveiling the brand new ‘X’ series of smartphones, explaining that the upcoming handsets “are designed for customers who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display.” Ahead of the official unveiling, two phones from the X series have been revealed to the masses, the X cam and the X screen, which will go on sale in March.
The LG X cam puts the focus on the device’s cameras. As LG explains, the X cam’s dual rear cameras, which are 13 megapixel and 5 megapixels, offer one of the “most advanced camera experience [sic] in a mass-tier smartphone.” The front camera isn’t too shabby either, as that’s 8 megapixels, which is more than enough to take flattering selfies.
The mid-range handset also sports LG’s “3D Bending Glass” and “unlike other boxy and heavier mid-range phones”, it’s just 118 grams. Other specs include its 1.14GHz octa-core processor, 2GB of RAM, 2,520mAh battery, and it runs on Android 6.0 Marshmallow. The LG X cam comes in Titan Silver / White / Gold / Pink Gold.
The X screen, on the other hand, is all about productivity. The key selling point is that it features a 1.76-inch ‘second screen’ which means that users can “easily access frequently used apps, answer calls without interrupting the current activity or just play music”, along with looking at the time, the date, battery status, and other notifications “without ever having to turn on the phone.” The X screen also has a 1.2 GHz quad-core processor, 2GM of RAM, a 13 megapixel rear camera, an 8 megapixel front camera, and it comes in Black / White / Pink Gold.
Further explaining the logic behind the phones, Juno Cho, president and CEO of LG Electronics Mobile Communications Company, says that “everyone has a favorite smartphone feature” and that “at LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want.” That certainly makes a lot of sense and Cho’s words seem to suggest that the handsets will be affordable so hopefully we’ll have more info about price next week.
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