TAG Heuer Connected Hands-On Review

By on May 12, 2016 | 1:28 pm
TAG Heuer Connected in box
May 12, 2016 | 1:28 pm

TAG Heuer made their first foray into the smartwatch market with the TAG Heuer Connected, created in partnership with Google and released in November, 2015.

The Android Wear device is the result of a watchmaker integrating tech, but style does still overpower the intangibles in this case:

TAG Heuer Connected boxTAG Heuer Connected titanium bezelTAG Heuer Connected backTAG Heuer Connected buckle

The bulky Connected is 46mm across and 12.8mm thick, balanced out by a comfortable fit and weight. Its construct includes a grade 2 titanium case, a crystal sapphire scratch-resistant screen and a plastic back with the Swiss logo engraving.

The 1.5-inch LCD somewhat underwhelms with a 360×360 resolution at 240ppi, but internally the dual-core 1.6GHz Intel Atom Z34XX processor brings smooth performance and rapid responsiveness. The Connected also provides the standard 4GB of storage and is IP67 rated, meaning water-resistant but not quite water-proof. Built for all day use, the quick-charging 410mAH battery is another bright spot.

With pairing compatibility for both Android and iOS, Android Wear technology allows users to receive notifications and access thousands of apps. Its sensors include a gyroscope, a tilt detection sensor and a microphone.

With no GPS, heart rate sensor or speaker, some popular smartwatch features are lacking. The TAG Heuer Connected’s design takes precedence over its Android Wear capabilities, further evidenced by the notification count sitting quietly and discreetly within the display, overpowered by the movement and beauty of three watch faces working in synchronization to deliver the traditional watch experience.

TAG Heuer Connected display

The BuyBackWorld Bottom Line: Although still a work in progress, Android Wear adds some convenient versatility to the TAG Heuer Connected. But above anything else, this watch is still a luxury wearable. Competitors such as the Motorola Moto 360, the Huawei Watch and the Apple Watch line generally emphasize smartwatch features above style. With this new project, TAG Heuer keeps style and time as the focal point.

The Connected is not the most balanced smartwatch and its $1,500 price tag is hard to justify, but when it comes to luxury and aesthetics, TAG Heuer will be a force to reckoned with in the smartwatch arena.

If you’re interested in making an upgrade, you can always sell your used smartwatch to BuyBackWorld to offset the cost


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